Since the Ancient World, sport has always been linked to entertainment and fun.

The FUN360° educational training program teaches us what fun
means in sport and how to intentionally cultivate it. 

FUN360° Mission

To catalyze a global movement that integrates fun in performance excellence.

FUN360° is committed to making sport fun and safe for all its participants. It provides the knowledge and tools to enhance athletes’ engagement and motivation, bolster athletic development, and increase participation and retention in sport. 

Why FUN360°?

Fun is the #1 reason why we participate in sport and its absence is why we stop participating. Yet, the cultivation of fun is often an add-on or an afterthought.

What is fun in sport?

Science conducted with athletes tells us fun in sport is a whole-person experience of satisfaction and growth created through quality sport participation. 

What is FUN360°?

FUN360° is an educational training program designed to make sport fun while pursuing performance excellence. It provides knowledge and tools on how to cultivate fun in sport. 

Who needs FUN360°?

Everyone from sport national governing bodies to athletes. This includes sport organizations, leaders, educators, coaches, parents, officials, and health practitioners.

FUN360° is for everyone involved in sport

FUN360° Powered by Áthlima Sport

sport participants worldwide

stop participating each year

have quit by adolescence
What makes sport fun?

Athletes in their own words

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I get to do the fun part which is racing. I get to enjoy the race... I don't need a piece of medal to remind me of that.

- Caeleb Dressel -
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I'm teaching my teammates that they can still be successful while having fun and enjoying the moment rather than being a stone cold brick.

- Simone Biles -
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I’m having fun. I’m competing, I’m in a good place, it doesn’t matter how many minutes I play, or what’s in front of me.

- Giannis Antetekounmpo -

Available courses

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